A literature review and classification of electronic commerce research




In the age of digitalization, electronic commerce has become a central part of our lives. Businesses and consumers alike have adopted e-commerce as a cornerstone for their operations. However, there is still much to be done in order for us to better understand this technology and its implications on our daily lives. The aim of this literature review is to evaluate the current body of research regarding e-commerce and provide a classification system for it. We will discuss how research into e-commerce has evolved over time and what current gaps exist that need further exploration in order to move the field forward. Read on if you are interested in learning more about the state of electronic commerce research today!

Literature review

In this section, we will review the existing literature on electronic commerce and attempt to classify it into different categories. We will first discuss the different types of electronic commerce, then review the extant literature on each type.

There are broadly four different types of electronic commerce: business-to-consumer (B2C), business-to-business (B2B), consumer-to-consumer (C2C), and mobile commerce (m-commerce). B2C e-commerce refers to transactions between businesses and consumers, such as online retailing. B2B e-commerce refers to transactions between businesses, such as online procurement or trade. C2C e-commerce refers to transactions between consumers, such as online auctions or peer-to-peer marketplaces. M-commerce refers to transactions conducted via mobile devices, such as mobile payments or mobile marketing.

The extant literature on each type of electronic commerce will be reviewed in turn. For B2C e-commerce, we will review studies on online retailing, including topics such as consumer behavior, web design, and pricing strategies. For B2B e-commerce, we will review studies on online procurement and trade, including topics such as supplier selection and contract negotiation. For C2C e-commerce, we will review studies on online auctions and marketplaces, including topics such as seller reputation and trust. Finally, for m-commerce, we will review studies on mobile payments and marketing, including topics such

Classification of electronic commerce research

Over the past two decades, a great deal of research has been conducted on electronic commerce (e-commerce). This body of work can be classified into several categories, each with its own unique focus and perspective.

The first category of e-commerce research focuses on the technical aspects of e-commerce, such as website design, security, and payment systems. This type of research is important for understanding how to build and maintain effective e-commerce platforms.

A second category of e-commerce research examines the economic impact of e-commerce. This includes studies on consumer behavior, pricing strategies, and the competitive landscape of online businesses. This research is critical for understanding the potential and limits of e-commerce as an economic force.

A third category of e-commerce research looks at the societal impact of e-commerce. This includes studies on the social implications of online shopping and the use of personal data by businesses. This type of research is important for understanding how e-commerce is changing our societies and relationships.


This paper presented a comprehensive and systematic review of literature related to electronic commerce research. The paper classified the various types of e-commerce research, including evolutionary trends and developments in this field of study over time. In addition, significant contributions made by researchers in different fields were identified. This work serves as an important resource for academics and practitioners engaging in further studies on electronic commerce to better understand the scope and complexity of existing topics, theories, methodologies and findings associated with e-commerce.

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