Things to Avoid When Starting an Ecommerce Business


Starting an ecommerce business can seem like a daunting task. With so many options, it can be hard to know where to start and how to make the right decisions for your online store. Thankfully, there are some key things that you should avoid when starting an ecommerce business that will help you on your journey. From choosing the wrong platform to inadequately tracking your analytics, here are 10 things to avoid when starting an ecommerce business.

Don’t underestimate the importance of a good website

In today’s digital age, having a well-designed website is crucial for any business, especially if you’re in the ecommerce space. Your website is often the first impression potential customers will have of your brand, so it’s important to make sure it’s a good one!

There are a few key things to keep in mind when designing your ecommerce website:

1. Make sure your site is responsive and optimized for mobile devices. More and more people are shopping on their smartphones and tablets, so it’s important that your site looks great and functions well on all platforms.

2. Use high-quality product images and include detailed product descriptions. Potential customers want to see what they’re buying, so make sure your product photos are clear and informative.

3. Offer multiple payment options and make the checkout process as simple and streamlined as possible. Customers should be able to easily purchase your products without any hassle.

4. Provide excellent customer service and create a positive user experience. If someone has a problem with their order or they have a question, you should be quick to respond and help them out.

5. Make use of social media to promote your brand and drive traffic to your website. Platforms like Facebook, Twitter, and Instagram can be great ways to connect with potential customers and get them interested in your products or services.

Don’t skimp on shipping

When you’re starting an ecommerce business, it’s important to avoid skimping on shipping. Shipping is a critical part of the ecommerce experience, and if you don’t get it right, your customers will be unhappy.

There are a few things to keep in mind when shipping your products:

1. Make sure you use a reliable shipping service. Your customers expect their orders to arrive on time, so using a service like UPS or FedEx is a good idea.

2. Don’t overcharge for shipping. Many customers are turned off by high shipping costs, so make sure you offer reasonable rates.

3. Offer free shipping for orders over a certain amount. This is a great way to encourage customers to spend more on your site.

4. Use tracking numbers for all of your shipments. This allows customers to track their order and see when it’s expected to arrive.

5. Keep your shipping packaging simple and efficient. Don’t use too much packing material, as this can increase your costs unnecessarily.

By following these tips, you can ensure that your ecommerce business has smooth sailing from the start!

Don’t forget to keep learning

As your ecommerce business grows, it’s important to keep learning and expanding your knowledge. Here are a few things to avoid when it comes to keeping your education up-to-date:

1. Don’t forget to read industry news and blogs. Keeping up with the latest news and developments in your industry will help you make better decisions for your business.

2. Don’t neglect your own research. In addition to reading industry news, be sure to do your own research on the products and services you offer. This will help you stay ahead of the competition and offer the best possible experience to your customers.

3. Don’t forget to learn from your mistakes. As with any business venture, there will be bumps along the way. Use these as opportunities to learn and grow, so that you can avoid making the same mistakes in the future.


Starting an ecommerce business can be a daunting task, but with the right knowledge and preparation you can set yourself up for success. By avoiding common mistakes such as not having a solid plan of attack or failing to research your customers, you will give yourself the best chance at succeeding in this competitive field. With dedication, perseverance and hard work, you can turn your dream into reality. Good luck!

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